Bleach sales are expected to see only moderate growth in retail volume terms over the forecast period. One of the reasons behind this conservative outlook is the growing number of consumers that are switching from using bleach to laundry detergents for cleaning their whites.
Given the challenging economic context, more consumers are expected to look for bleach which is available at the lowest unit price which could place added pressure on leading brands Sapolio and Clorox. This trend is likely to be further fuelled by changing shopping habits with cash-strapped consumers turning to discounters, cash and carry, and other more affordable channels for their home care needs.
Given the increasingly complex outlook, brands may need to devise new ways of competing that will help prevent them losing more ground to other categories such as surface care or laundry detergents. For instance, players could launch new products designed for specific consumer needs that have not yet been adequately addressed.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!