Bleach will continue to grapple with negative impacts from demographic factors during the forecast period. The primary consumers of bleach are likely to be those older than 75, motivate3d by cost-saving considerations and showing lower awareness of alternative products compared to many younger Ukrainians.
Diminishing demand for bleach in inevitable as its products are associated with several serious drawbacks. Bleach is renowned for its potent and unpleasant odour, with available odourless variants often compromising on efficacy.
Supermarkets focus on catering to the broader consumer base by providing various cost-effective branded products and private label alternatives in bleach, making this retail distribution channel the preferred option for bleach purchases in a trend that will continue throughout the forecast period. In addition, the strategic positioning of supermarkets in residential areas aligns with the convenience preferences of bleach's main consumers, who are predominantly individuals over the age of 75.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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