Bleach is set to see further positive volume sales growth during the forecast period, with population growth and declining purchasing power supporting sales. Higher-priced options within the category will not be accessible by all local consumers.
Private label products are likely to have a growing presence in bleach in Kazakhstan throughout the forecast period, spurred by rising demand from local consumers unable to fork out for international brands. Bleach offers relatively low margins for manufacturers, so they do not have the opportunity to invest in expensive marketing and promotional activities aimed at increasing sales.
Bleach products will continue to see greater demand in Kazakhstan’s more rural areas during the forecast period. particularly in regions where consumers are the most price-sensitive and do not pay attention to the safety of the product.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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