The prevailing cost-of-living pressures in 2022 and 2023, if continued, will negatively impact disposable income levels and significantly alter household spending patterns. This presents an opportunity for bleach due to its low-price positioning and versatility compared to substitutes like task-specific surface care, laundry care, and toilet care.
A shift in work dynamics towards remote or home-based working, coupled with greater acceptance of flexible working hours, results in increased time spent at home. This, in turn, creates a greater need for home cleaning solutions.
Historical challenges to the growth of bleach, particularly pre-COVID-19, revolved around its outdated image and perceptions of environmental and health damage. A broader movement in home care is addressing these concerns through the use of natural ingredients, concentrated formulas, and packaging innovations that minimise environmental impact.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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