Bleach will maintain its negative performance in volume terms over the forecast period, given its narrow usage and lack of innovation or focus of interest from manufacturers. Consumers will continue to switch away from bleach and, instead, seek more sophisticated products – both for laundry care and cleaning purposes.
Despite the overall lack of interesting activity in bleach, we expect the competitive landscape to remain populated by small players over the forecast period, both those already existing and emerging options under unbranded "others". Within this, we also expect further launches of eco-friendly products, thus, to follow the lead of Ecover.
Health and beauty specialist is expected to decline as a channel for bleach over the forecast period, in part due to the declining demand for bleach against the rising demand for more popular products. Added to which, smaller neighbourhood retail channels and, indeed, e-commerce, are expected to continue to cannibalise some sales of bleach over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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