Wound care will register modest constant value and volume growth over the forecast period. Population growth, as well as increasing participation in sports and other physical activities, should help to maintain volume sales.
Wound care is a mature, staid product area and there is need for new product development for players to stand out. The development of products that target specific niche users such as waterproof sticking plasters for swimmers, or products that meet other consumers need are potential avenues for increased growth.
A potential avenue for growth includes the launch of products with a more natural positioning, as this is a broader trend with consumer health overall. Wound care items tend to be quite basic, with very little innovation, and new product offerings are typically limited to coloured sticking plasters or bandages, sometimes boasting a design or a cartoon character.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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