The low innovation level in the category and lack of significant new product development is likely to continue hindering the development of wound care over the forecast period. Value sales are projected to record a steady decline (at constant 2023 prices) with category maturity challenging stronger growth.
Children play a significant role in driving demand for wound care in Mexico. They tend to be less cautious than adults and are more psychologically sensitive to injuries, which is why brands of sticking plasters/adhesive bandages feature licensed children's characters.
In the realm of wound care, consumers typically gravitate towards established and reputable brands such as Hansaplast Curitas and Nexcare, largely due to their widespread availability. However, an interesting trend emerges as private label wound care gradually gains traction amid the rising cost of living driven by inflation.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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