Following the dynamism seen in 2022 and 2023, demand for wound care is predicted to gradually stabilise over the forecast period. The substantial growth seen over the last two years came about as a result of the return of New Zealanders to their busy, pre-pandemic routines, including more physical activities, which resulted in the need to stock up on first aid kits, bandages and other wound care products.
Given the maturity of wound care, an increased focus on product innovation could be crucial in sustaining growth over the forecast period. The development of products that specific niche groups of users, such as waterproof plasters for swimmers, or packaging with child-oriented themes, could be key avenues for growth.
The competitive landscape for wound care is expected to remain unchanged over the forecast period, with Band-Aid and Elastoplast continuing to dominate the market. Most consumers associate wound care with these two brands which are prominently displayed on the shelves of retailers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wound Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!