Wound care is expected to maintain slow and steady retail volume growth and slightly stronger current value growth throughout the forecast period. These products are considered essential to keep stocked at home in case of emergency, as injuries are unpredictable.
Convenience is an increasingly important factor in consumers’ purchasing decisions in wound care, with waterproof sticking plasters/adhesive bandages therefore increasingly popular as they stay in place for longer. Although the prices of these products are slightly higher than regular products, some consumers are willing to pay the small amount extra for this additional feature.
As in other consumer health categories, e-commerce grew strongly in wound care during the pandemic, and it is set to maintain growth in the forecast period, albeit at a slightly more modest rate. Whilst many OTC products are purchased as and when needed, consumers tend to keep wound care products, antiseptics, and other first aid remedies at home as part of their own tailor-made first aid kit.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wound Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!