Wound care sales remained relatively stable during the pandemic with COVID-19 having a limited impact on demand and thus sales have seen little movement in either direction due to category maturity. In the medium to long term the impact of Japan’s declining population is inevitable.
One of the main areas that producers of wound care are expected to focus is on the pursuit of increased functionality such as water resistance and durability or delivering user-friendliness such as ease of application/removal, with this expected to become a mainstream trend. For example, the adhesive strength of wound care products can weaken when wet and with the adhesive becoming white, flaky and easily peeled off.
Many consumers carry sticking plasters/adhesive bandages with them as basic first aid items when taking part in outdoor and leisure activities. On the other hand, as wound care is widely seen as an emergency item, consumers generally have limited knowledge and awareness around how to treat and dress wounds correctly.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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