Wound care, particularly first aid kits, will remain closely tied to the performance of the Croatian economy, including trends in vehicle sales. While inflation is expected to decrease and overall living standards may improve, economic challenges persist and the local population continues to grapple with low disposable incomes compared to the EU average.
The presence of private label products in the wound care market in Croatia remains modest, though the variety of offerings continues to expand as consumers increasingly seek lower-priced options - particularly in sticking plasters/adhesive bandages. This trend is set to persist throughout the forecast period as consumers navigate difficult purchasing decisions amid persistent inflation, ongoing political and economic crises and geopolitical tensions stemming from the war in Ukraine, all of which have driven significant price increases.
Currently in Croatia, wound care products - particularly sticking plasters - are predominantly sold through modern grocery retailers, while e-commerce remains underdeveloped compared to more mature markets. With the multichannel expansion of leading grocery retailers and the enhancement of their online sales capabilities, e-commerce is expected to grow at a healthy rate, in line with overall e-commerce growth in Croatia.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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