Vitamins is among the areas of the Taiwanese consumer health market best placed to profit from population ageing, as because they are more susceptible to a wide array of illnesses and nutritional deficiencies, older adults are more likely to regularly consume these products as a preventive health measure. Consequently, in addition to remaining a core driver of volume sales growth, this demographic trend will continue to have a major influence on innovation and promotional strategies in the category over the forecast period.
The forecast period should see more vitamins manufacturers in Taiwan introduce products that derive their nutritional content from natural food and plant sources as opposed to being chemically synthesised. Interest in natural vitamins is on the rise, as consumers are increasingly aware that they typically have greater bioavailability, a term that refers to the extent to which nutrients can be absorbed and utilised by the body.
E-commerce looks set to continue gaining importance as a distribution channel for vitamins in Taiwan over the forecast period. Changes resulting from COVID-19 have recently made many local consumers more comfortable with online shopping and increased appreciation for the convenience, variety and potential for better price deals this method affords.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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