With the aim of attracting consumers to the category, major players have not only been innovating with ingredients but also formats in which vitamins are consumed. In this regard, multivitamin gummies have gained increasing popularity due to their convenience.
There are key trends that drive the sales of certain vitamins over time. During the pandemic, vitamins C and D experienced exponential growth due to demand for immune-boosting solutions and increased awareness among consumers of deficiencies caused by lockdowns, only to be later surpassed by vitamin B.
In the beauty and personal care industry, the health of skin and hair has become a crucial factor when choosing products. Consumer health appears to be following the same trend through nutricosmetics, where cosmetics blend with supplementation.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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