In 2023, retail volume sales of vitamins are falling due to a substantial shift in consumers’ spending priorities although demand remains higher than pre-pandemic levels. The urgency to fortify oneself with vitamins has marginally diminished, given that COVID-19 is now a less pressing concern in consumers’ minds.
The concept of beauty from within, emphasising the consumption of vitamins E or A to enhance external beauty, has gained significant traction. This convergence of the beauty and personal care industry with vitamins has strengthened over time.
Digital sales and marketing are likely to play a growing role for vitamins over the forecast period with the share of online sales having already doubled since the outbreak of COVID-19. Unlike some OTC products, consumers generally feel more comfortable shopping online for vitamins as they are happy to choose the appropriate products for themselves and their family.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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