Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Following the surge in demand for vitamins in Germany in 2020 as a result of the pandemic, retail volume growth continues to slow in 2024, mainly driven by revisions for multivitamins and vitamin C. Multivitamins, as an entry-level health supplement,…
In 2024, the overall vitamins market in Indonesia is anticipated to maintain current value growth, though volume sales are projected to see a more modest increase. The surge in demand experienced during the pandemic was largely driven by consumers…
The market for vitamins in Romania is facing several challenges, notably, economic uncertainty and escalating costs. Inflation and high raw material prices have posed significant difficulties for local producers, especially regarding sourcing and…
Vitamins has been one of the better performing areas of North Macedonia’s consumer health market in 2024, with growth in total current value sales remaining impressive and volume growth rates for most categories set to surpass those recorded in 2023.…
Post-pandemic health trends are helping to support sales of vitamins in Cameroon in 2024. Indeed, preventative health trends have become strong, notably those connected to boosting the immune system. As a result, despite the economic hardships seen,…
Despite the economic crisis in Tunisia and lower purchasing power, vitamins is recording healthy growth with a recovery in retail volume sales over 2024. Vitamins are not only consumed by upper-income consumers, but also those in middle-income…
Vitamins is expected to register moderate constant value growth in Poland in 2024 and a muted increase in volume sales. Now that concerns over the pandemic have abated, sales have returned to a more stable level. Multivitamins account for slightly…
Local consumers are becoming more aware of the benefits of regular vitamin intake. An uplift in demand and sales was noted during the outbreak of COVID-19, when consumers were interested in protecting their immune system and preventative health.…
Since the beginning of the Russian invasion in 2022 there has been a tendency among Ukrainians to spend less on non-essentials in order to save money. Nonetheless, sales of vitamins continue on the path to recovery in 2024 both in current value terms…
The demand for vitamins in 2024 continued to be supported by the health and wellness trend, which was accelerated by the outbreak of COVID-19 in Turkey. Specific vitamins, including C and D, are recommended to strengthen the immune system and help…
Demand for vitamins in Taiwan is expected to continue rising in 2024, reflecting the growing willingness of local consumers to take preventive measures to improve their general physical and mental wellbeing. While this trend is well-established, it…
The market for vitamins in Switzerland is set for dynamic expansion in 2024, driven by a growing emphasis on preventative health. In the wake of the pandemic, consumers are increasingly integrating vitamins into their daily routines to bolster their…
Vitamins enjoyed solid growth in 2024 as the health and wellness trend gained importance among Swedish consumers. The daily habit of taking vitamins is gaining momentum as it aligns with the desire to improve wellbeing and take a preventative…
Demand for vitamins in South Africa, both multivitamins and single vitamins, remains considerably higher than pre-pandemic levels in 2024, as consumers remain vigilant and want to support their immune systems to prevent or avoid the worse symptoms of…
Vitamins continues to benefit from the growing importance of the health and wellness trend and consumers taking preventative health measures in 2024. The COVID-19 pandemic has increased the trend of self-care in Slovenia, resulting in a surge in the…
Rising consumer health awareness is driving demand for vitamins in Serbia in 2024 where a core base use supplements to maintain a healthy lifestyle. Growing awareness about the benefits of various types of vitamins is supporting sales. Consumer…
Vitamins continue to be a sizeable product area in Pakistan and in 2024 it is expected to register the highest current value growth of all consumer health products. Following the unprecedented boom in sales of vitamins during the pandemic, the…
High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to…
Vitamins sales will showcase positive, double-digit retail value sales in 2024, following two consecutive years of recording a decline. Consumption reinvigorated as Uruguayans started to migrate to local retailers in the first semester of 2024. The…
The market for vitamins in Slovakia is currently undergoing a correction phase after several years of robust growth fuelled by the pandemic. In 2023, the market experienced a contraction in retail volume as consumers gradually shifted their focus…