Over the forecast period, it is anticipated that single vitamins will continue to outperform multivitamins in retail volume and current value growth. Growing demand for personalisation will urge consumers to look for products that offer specific benefits, rather than just supporting overall wellbeing, as has been seen with Vitamin D.
The growing consumer awareness among Bulgarians on the importance of prevention and health support, which boomed during the COVID-19 period, is anticipated to continue to support consumer demand for vitamins over the coming years. Bulgarian consumers are increasingly recognising that a proactive approach to health and wellbeing can be achieved through a balanced and nutrient-rich diet, along with targeted vitamin supplementation.
As consumer preferences develop and they seek more sophisticated vitamins and supplements, so too will the variety of sophisticated options available. In the coming years, new formats which deliver greater convenience and ease of use will emerge in vitamins, alongside specific health benefits such as vegan formulas.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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