Vitamins will register healthy constant value and volume growth over the forecast period, as consumers increasingly view vitamins as a mainstay to ensure good health, in combination with a healthy diet. Multivitamins will register higher volume growth than single vitamins, as consumers view them as better value for money, as they provide multiple nutrients.
Modern, busy lifestyles will continue to foster demand for vitamins over the forecast period. Along with rising consumer purchasing power, the hectic lifestyle, especially in cities, will support volume sales for vitamins.
Women will remain the main target audience for multivitamins over the forecast period. As a consumer segment, women are generally more conscious about their health, and they often need a boost during menstrual cycles or when pregnant or during the menopause.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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