Snacks in Turkey

July 2023
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Turkey?
  • Which are the leading brands in Snacks in Turkey?
  • How are products distributed in Snacks in Turkey?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Turkey

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Turkey

KEY DATA FINDINGS

Chocolate confectionery records retail volume growth during a period of lower inflation
Launches of new flavour sensations fuel growth on the landscape
Private label faces competition from known brands at affordable price points
New launches align with the rising trend of health and wellness
Premiumisation rises as consumers demand functional chocolate products
E-commerce expands, embracing small players and independent grocers
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Turkey

KEY DATA FINDINGS

Following the outbreak of COVID-19, gum enters a phase of recovery
Sales of functional gum rise, offering consumers added benefits in addition to fresh breath
Perfetti Van Melle is set to take over the Mondelez gum brands
Gum growth is set to be positive, driven by new taste experiences
Innovation focuses on health and wellness trends, with natural ingredients
Opportunities for players to engage with the growing young population
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Turkey

KEY DATA FINDINGS

Seasonal gifting drives sales and growth 
Medicated confectionery focuses its communication on the immune system
Other sugar confectionery grows thanks to the presence of helva
Jellies is set to show a higher growth rate as parents indulge their children with treats
Boiled candy growth is facing competition from chocolate confectionery
Other sugar confectionery drives growth as tourism rises
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Turkey

KEY DATA FINDINGS

Ice cream continues to see positive growth, driven by younger consumers
Multi-pack dairy ice cream is driven by increasing availability
Sales of bulk dairy ice cream benefits from premiumisation
New sophisticated launches enhance positive growth on the landscape
Functional ice cream will grow, with new plant-based options driving sales
E-commerce will expand, boosting ice cream consumption
Table 49 Sales of Ice Cream by Category: Volume 2018-2023
Table 50 Sales of Ice Cream by Category: Value 2018-2023
Table 51 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 52 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 54 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 55 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 56 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 61 Distribution of Ice Cream by Format: % Value 2018-2023
Table 62 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 63 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Turkey

KEY DATA FINDINGS

The harvest determines the prices of nuts in 2023
New brands fuel growth in puffed snacks, offering innovative ingredients
Home entertainment and home snacking drives retail volume growth
Healthy launches promise growth, aligning with consumers growing demands
Private label products increase share as sophistication rises
Bread chips pose potential for new product development
Table 66 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 67 Sales of Savoury Snacks by Category: Value 2018-2023
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 72 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

KEY DATA FINDINGS

Increasing snacking occasions in the home enhances growth in 2023
Snack bars continue to drive growth, aligning with the rising health and wellness trend
The healthy snacking trend drives sales of dried fruit
Innovative product launches sustain growth on the landscape
New snack bar launches will focus on adding value with functionality
Processed fruit snacks and cereal bars expand over the forecast period
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 85 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 86 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 87 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 90 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 91 Distribution of Snack Bars by Format: % Value 2018-2023
Table 92 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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