In 2024, snacks in Ethiopia faces inflation-driven price hikes, with non-essential categories like boxed assortments experiencing volume declines. However, potato chips and filled biscuits are resilient, maintaining strong demand due to affordability.
High inflation has significantly increased unit prices across all categories, particularly affecting non-essential products. Categories such as boxed assortments have seen notable volume declines as a result.
Urban children and adults are the main consumers of snacks in Ethiopia as they are more exposed to advertisements and a greater variety of products. Meanwhile, traditional snacks such as kollo (roasted cereal and pulses), nifro (boiled cereal and pulses), besso (roasted and powdered barley) remain popular among older and more affluent consumers.
Ethiopia's economic conditions present unique challenges to the snack industry. The market remains largely underdeveloped, but increasing investments from multinational companies signal optimism for future growth.
Informal retailing dominates the distribution landscape in Ethiopia, where traditional retail options are the preferred choice for a majority of consumers. Open markets, especially, play a central role in consumer purchasing behaviour, with the choice of which market to visit often determined by proximity and necessity.
Ethiopia’s rapidly growing population is expected to drive increased demand for snacks, with this growth further supported by local production initiatives such as PepsiCo’s planned potato chips facilities. With more local production capacity, brands will be able to better meet rising demand while also potentially reducing costs and improving product accessibility.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Snacks research and analysis database.
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