Snacks in Hungary
Snacks in 2024: The big picture
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Chocolate Confectionery in Hungary
Rising cost of raw ingredients has negative impact on demand
Classic countlines are back in the checkout zone
Downsizing is a common theme as manufacturers look to offset rising operating costs
Retailers will rationalise their product portfolios in order to protect profit margins
Health and wellness trends will impact sales, with purchases becoming less impulsive in nature
More players are expected to embrace more sustainable practices
Summary 2 Other Chocolate Confectionery by Product Type: 2024
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
Gum in Hungary
Improved performance for gum in 2024
Mars continues to dominate sales but private label gains traction
Sugar-free gum taps into health and wellness trends
Sugar-free gums will continue to proliferate, alongside increased oral health concerns
Sustainability concerns will shape new product development, while new packaging sizes will offer consumers a wider range of options
High stress levels and facial fitness trend will increase gum consumption
Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029
Sugar Confectionery in Hungary
Increasing prices, thanks to rising sugar costs, combined with growing health concerns, continue to impact sales
Medicated confectionery remains popular
Haribo continues to dominate sales
Rising levels of health awareness will continue to impact sugar confectionery sales, with a shift towards softer textures
Health and wellness trends will drive new developments in functional, fortified, and sugar-free variants
Confectionery giant Haribo will continue to hold sway
Summary 3 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
Ice Cream in Hungary
Shrinkification is a common theme, as players try to offset increased input costs
Bulk varieties lead growth in ice cream
Private label ranges make gains in context of sky high energy prices
Tough operating environment will continue to favour large grocery chains
Premiumisation will be key manufacturer strategy
Multipack and bulk ice creams will see rising sales, due to their value-for-money positioning
Table 49 Sales of Ice Cream by Category: Volume 2019-2024
Table 50 Sales of Ice Cream by Category: Value 2019-2024
Table 51 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 52 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 54 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 55 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 56 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 61 Distribution of Ice Cream by Format: % Value 2019-2024
Table 62 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 63 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
Savoury Snacks in Hungary
Lifestyle changes support growth in 2024
Downshifting is a common theme
Trend towards healthier snacking options
Health and wellness trends will drive future growth
Lifestyle changes will boost savoury snacking
Trend towards upscale snacking
Table 66 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 67 Sales of Savoury Snacks by Category: Value 2019-2024
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 72 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029
Sweet Biscuits, Snack Bars and Fruit Snacks in Hungary
Rising sugar and cocoa prices impact demand
Protein/energy bars benefit from shift towards healthier snacking options
Urban lifestyles align with fruit/snack bars
Trend towards conscious snacking will lead to growing demand for “better for you” products
Increasing focus on child-focused snacks
Private label ranges will continue to benefit from ongoing consumer price-sensitivity
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 85 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 86 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 87 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 90 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 91 Distribution of Snack Bars by Format: % Value 2019-2024
Table 92 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029