Snacks in Serbia

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Serbia?
  • Which are the leading brands in Snacks in Serbia?
  • How are products distributed in Snacks in Serbia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Snacks in Serbia

Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Serbia

KEY DATA FINDINGS

Return to active, on-the-go lifestyles fuels demand for chocolate confectionery
Consumers pay more attention to discounts and promotions, as well as private label, in the context of high inflation
Despite the inflationary pressure, consumers remain loyal to their favourite brands
Stable growth expected, despite tough economic conditions, thanks to its status as an affordable indulgence
Discounts, promotions and limited editions will be a key feature of the category, as consumers remain price sensitive
Modernisation of retail landscape will favour shift towards discounters and convenience over small local grocers
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Serbia

KEY DATA FINDINGS

Slowdown in growth in 2023, as consumers look to other breath-refreshing alternatives
Wrigley has virtual monopoly on sales
Convenience and accessibility dictate distribution choices
More time spent outside the home will drive demand for gum, although growth potential will be limited by the popularity of other breath-freshening alternatives
Sugar-free gum will continue to lead sales
Wrigley will maintain its dominance, but smaller players will gain ground
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Serbia

KEY DATA FINDINGS

Sales benefit from increase in number of impulse buying occasions
Gummies lead in terms of sales and innovation
Leader Pionir continues to invest in new product launches
Growth will be restricted by competition from other snacking options
Healthier lifestyles will lead to widening availability of sugar-free alternatives
High levels of consumer price sensitivity will facilitate growth of private label offerings
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Serbia

KEY DATA FINDINGS

Continued growth for take-home and impulse varieties in 2023
Healthier variants become more visible
Frikom maintains its lead, but private label has a growing presence
Trend towards busier lifestyles will lead to increase in number of impulse buying occasions
Health and wellness trend will grow in importance
Further growth for private label
Table 48 Sales of Ice Cream by Category: Volume 2018-2023
Table 49 Sales of Ice Cream by Category: Value 2018-2023
Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 53 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 54 Distribution of Ice Cream by Format: % Value 2018-2023
Table 55 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 56 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 57 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Serbia

KEY DATA FINDINGS

Busier lifestyles fuel growth in savoury snacks in 2023
Consumers become more price sensitive
PepsiCo remains committed to the development of healthier options
Lifestyle changes will impact positively on savoury snacks during the forecast period
Healthy options will gain traction
Retail modernisation augurs well for private label development
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 59 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 60 Sales of Savoury Snacks by Category: Value 2018-2023
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 65 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

KEY DATA FINDINGS

Continued growth in 2023, with health-positioned products seeing greatest increase in demand
Plain biscuits continue to lead sales, thanks to their value-for-money positioning
Bambi retains its lead, with private label remaining underdeveloped
Health-orientated products to gain traction
Inflationary environment will continue to impact purchasing patterns
Innovations and modern retailing developments will widen consumer choice
Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 74 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 75 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 76 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 77 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 78 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 79 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 80 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 81 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 82 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 83 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 84 Distribution of Snack Bars by Format: % Value 2018-2023
Table 85 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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