Snacks in Malaysia
Snacks in 2024: The big picture
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Chocolate Confectionery in Malaysia
Stagnant performance for chocolate confectionery as unit prices continue to surge
Players introduce new products to retain consumer interest
Domestic players face challenges in establishing strong presence
Downtrading and downsizing will remain prominent, in context of further price spikes
Major players set to venture into new segments
Supermarkets and hypermarkets are projected to prosper
Summary 2 Other Chocolate Confectionery by Product Type: 2024
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
Gum in Malaysia
Gum faces continued decline in 2024
Bubble gum sales continues to plummet, in light of limited distribution and parental health concerns
International player Wrigley maintains its dominance
Sticky future for gum, in light of withdrawal of key players and competition from sugar confectionery alternatives
Bubble gum will continue its downward spiral
Positive growth forecast for convenience stores, forecourt retailers and retail e-commerce
Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029
Sugar Confectionery in Malaysia
Demand for sugar confectionery is set to dip further in 2024
Health and wellness trends impact the market
Standard mints and medicated confectionery show some resilience, while toffees, caramels and nougat is set to post a significant decline
Consumers are likely to trade down to more affordable brands
Boiled sweets, toffees, caramels and nougat and other sugar confectionery will see gloomy performance
Emphasis on new products with healthier positioning
Summary 3 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
Ice Cream in Malaysia
Ice cream suffers further decline in demand, as consumers cut down on discretionary spending
Single portion dairy ice cream benefits from wave of new product innovation
Plant-based ice cream fails to make strides
Single portion dairy ice cream will outperform its water-based counterpart over the forecast period
Take-home dairy ice cream will continue to expand
Players will seek to improve their distribution in dynamic convenience store channel
Table 49 Sales of Ice Cream by Category: Volume 2019-2024
Table 50 Sales of Ice Cream by Category: Value 2019-2024
Table 51 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 52 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 54 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 55 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 56 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 61 Distribution of Ice Cream by Format: % Value 2019-2024
Table 62 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 63 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
Savoury Snacks in Malaysia
Mixed performance for savoury snacks in 2024
Ongoing new product innovation helps to sustain growth for potato chips in 2024
Domestic players harness opportunities
Potato chips to lead growth over the forecast period
Savoury biscuits and other savoury snacks are likely to see strong performances
New rivals will gradually emerge
Summary 4 Other Savoury Snacks by Product Type: 2024
Table 66 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 67 Sales of Savoury Snacks by Category: Value 2019-2024
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 72 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029
Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia
Chocolate coated biscuits and cookies lead in growth in 2024
Plain biscuits and wafers experience intense competition for shelf space
Players invest in ongoing new product innovation in bid to stimulate demand
Removal of government subsidies is likely to impact retail demand over the forecast period
Fruit snacks will see decline in volume sales, while snack bars will struggle to achieve significant growth
Further expansion of convenience store channel will help to support demand
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 85 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 86 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 87 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 90 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 91 Distribution of Snack Bars by Format: % Value 2019-2024
Table 92 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029