Snacks in Oman is poised for gradual growth in 2024 due to a rising population and a recovering economy. Snack prices are slightly higher than average, but this may be offset by increased employment and purchasing power.
The Omani snack market is growing in tandem with the country's population, inflation, and overall market size.
Snacks are deeply woven into the social fabric of Oman. Gatherings with loved ones are incomplete without them, with chocolate and potato chips being popular choices.
The emergence of the pandemic resulted in some changes to Oman’s population. While Oman’s population increased substantially over the review period, much of the growth was attributed to the large number of expatriates living in the country.
The government of Oman has laid out long-term objectives to improve logistics and infrastructure in the country, which are set to take place over several years. The government aims to ease congestion and enhance capacity by investing in infrastructure and technology for new ports and road links, as well as increased routes for national airline carriers.
Over the forecast period, the country’s economic recovery will continue to have a positive impact on both the snacks industry and consumer behaviour. However, as the number of expats has been declining in the country since 2018, industry players will need to make changes to appeal to a wider number of local consumers.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Snacks research and analysis database.
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