Processed meat, seafood and alternatives to meat is expected to see positive retail volume and value (constant 2024 prices) growth over the forecast period. The category is set to continue to develop in a healthier and more sustainable direction.
There is a growing trend of integrating more vegetables into everyday meals, even among consumers who still eat meat. Players are addressing this trend by incorporating "invisible" vegetables into meat products, providing consumers with an easy way to boost their vegetable intake without changing their eating habits.
Sustainability is becoming a key focus in processed food in Denmark, with both consumers and companies seeking ways to reduce their environmental impact. In this vein, Coop Danmark’s new flowpack packaging for minced meat is intended to cut plastic usage by 70%.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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