As inflationary pressures ease, demand for processed meat and processed seafood are expected to gradually improve, and hence these categories’ retail volume sales are set to record moderate yet positive growth over the forecast period. However, future growth is expected to come mostly from the positive performance of poultry and seafood, which are proteins that are perceived as healthier than red meat.
The positive outlook for processed poultry and processed seafood can to a great extent be attributed to the constant efforts of players to rejuvenate these categories through heavy investment in flavoured ranges. This is helping to reverse the traditional perception associated with processed meat and seafood as lower quality foods, and is also inspiring consumers to create a restaurant-style experience at home at a significantly lower price than dining out.
Over the forecast period, meat and seafood substitutes is also expected to return to growth, with sales being driven by the gradual easing of inflationary pressures, coupled with the increasing interest of consumers in cutting their meat consumption for health and sustainability reasons. This is confirmed in Euromonitor International’s Voice of the Consumer: Health and Nutrition survey, according to which the number of UK respondents that try to limit their meat intake increased from 16.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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