Personal Care Appliances in Turkey

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Personal Care Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Care Appliances in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Care Appliances in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Personal Care Appliances in Turkey - Category analysis

KEY DATA FINDINGS

Rising urbanisation and out-of-home lifestyles support growth in personal care appliances
Hair care appliances shows the strongest performance
Average unit prices continue to rise, affecting appliances in a cross-category trend
The image-conscious young population will be a major driver of growth over the forecast period
Competition set to be based on advancements in technology and price
E-commerce continues to grow its distribution share
Table 1 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 2 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Body Shavers by Format: % Volume 2018-2023
Table 6 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 7 NBO Company Shares of Personal Care Appliances 2019-2023
Table 8 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

Consumer Appliances in Turkey - Industry Overview

Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 24 Sales of Small Appliances by Category: Volume 2018-2023
Table 25 Sales of Small Appliances by Category: Value 2018-2023
Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 30 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 31 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Personal Care Appliances

  • Body Shavers
  • Electric Facial Cleansers
  • Hair Care Appliances
    • Battery Toothbrush Units
    • Electric Toothbrush Units
    • Other Oral Care Appliances
  • Other Personal Care Appliances

Personal Care Appliances

Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.

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This report originates from Passport, our Personal Care Appliances research and analysis database.

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