George Horesh, the richest man in Israel and head of the Union Group's retail business, purchased about 45% of BNZK, Dyson's Israel importer, late in 2022. As the owner of one-third of Super-Pharm's shares, Horesh may work for collaborations between the retailer and Dyson, through promotional activity and possibly also points of sale, which could include products such as hair straighteners and hair dryers.
Along with other top brands, Oral B is adopting innovative technology at Super-Pharm. Shoppers can scan shelves with their smartphones for quick product location information and access to additional information.
Sarig Electric started competing with Dyson in the premium hair care appliances space with the launch of Shark FlexStyle, which offers similar functionalities to the original Dyson Airwrap for all hair types. While the unit price of Shark FlexStyle is high, it is lower than that of the Dyson product.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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