Personal care appliances will maintain steady sales over the forecast period, thanks to consumers continuing to pay attention to their grooming habits. Cleanliness and safety will be a key factor, for example as seen with antimicrobial coatings on appliances to prevent the build-up of bacteria.
Electrical facial cleaners are expected to show the most robust sales over the forecast period, given the novelty of such products and the fact they are growing from a relatively low base – thus heralding much scope for further development. We expect a number of new brands to enter the category over the forecast period, along with ongoing product developments including multifunctional variants.
As personal care appliances is a dynamic category, we expect an ongoing stream of new product developments, as players vie for consumers’ attention. Additionally, we expect consumers to become more demanding with regards to functions, versatility, and products which offer ease of use, thus brands will focus on these areas in their product developments.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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