Retail volume sales are expected to stabilise in the forthcoming period, with categories growing in constant value terms as players continue to innovate and develop products that help consumers maintain and enhance personal appearance. The female depilation category is expected to decline further as it loses appeal among the core younger target audience, suffering in part from a long replacement cycle.
Consumers will continue to focus attention on appearance and wellbeing. The pandemic brought about new behaviours and many Portuguese consumers are more prepared to take care of themselves at home, rather than in salons.
E-commerce is expected to continue gaining ground, despite the decline registered in the post-pandemic era, as consumers return to retail stores. Nonetheless, online sales remains way above pre-pandemic levels and is expected to gain ground as retailers continue to transform the online shopping possibilities.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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