Affordable brands and unbranded products are expected to continue to drive up retail volume sales of personal care appliances in the forecast period. While there is increasing penetration of male-specific personal care appliances in the Philippines, specifically in terms of beard trimmers, but also other grooming products, demand is mainly driven by more affluent consumers.
There is greater awareness of hygiene and grooming in the Philippines and how these aspects influence beauty standards amongst all genders. Thus, local consumers are expected to continue to invest in personal care appliances, as they place a greater emphasis on their appearance.
While local consumers are generally uncomfortable buying big-ticket items online, personal care appliances are relatively affordable, small and light. Therefore, ordering online is expected to attract consumers looking for convenience, and products with relatively low shipping/delivery costs.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See All of Our DefinitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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