The huge interest in protein bars in Israel means that players from the UK and Europe should be keen to enter over the forecast period, further boosting the market. However, import restrictions on protein bars and products containing collagen as the major form of protein are not allowed due to kosher restrictions.
Sports protein powder is expected to see growth over the forecast period constrained by the fact that these products are losing out to protein bars. In addition, ongoing shipping problems are causing a lack of products coming into the Israeli market.
Sales through retail e-commerce and gyms are expected to perform well over the forecast period as people seek a quick and convenient way to buy sports nutrition products rather than leaving the house specifically for shopping. Offers such as free home delivery over ILS180 by Meditrend for its Allin brand are also likely to help boost sales via retail e-commerce.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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