While the pace of its expansion will slow as demand matures, sports nutrition should continue to rank among the best performing consumer health categories in Taiwan over the forecast period thanks to sustained growth in the numbers of people regularly partaking in sports and fitness activities. It also looks set to remain one of the most dynamic areas of the market in terms of new product development.
E-sports – ie competitive video gaming – is a rapidly growing industry in Taiwan, and one that could offer lucrative expansion opportunities for sports nutrition producers over the forecast period. It is expected more companies will seek to tap into this trend by developing new products tailored to meet the specific needs of professional gamers and e-sports enthusiasts, which are quite distinct from those of individuals who engage in physical sports and fitness activities.
The e-commerce channel is projected to make further value share gains in terms of sports nutrition distribution in Taiwan over the forecast period. It will continue to profit from the fact that many local consumers have recently become more comfortable with online shopping due to the fallout of the pandemic, and now have a greater appreciation for the convenience, wide array of choices and potential for better price deals this method affords.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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