The Thai market for sports nutrition is poised to achieve strong value growth (at constant 2023 prices) over the forecast period, driven by the resurgence of busy, active lifestyles. The return of team sports is also expected to boost sales, while many individuals will be keen to shed the excess weight gained during periods of home seclusion.
The sports nutrition market in Thailand is entering into an exciting phase of increased competition and innovation. With a diverse range of players, from established giants like Herbalife to emerging local brands, consumers can look forward to a wider selection of personalised products and solutions that cater to their evolving fitness, lifestyle and dietary needs.
The blurring of the boundaries between sports nutrition and other products in consumer health could potentially undermine the category’s development, moving forward. Recognising the growing interest in protein and its associated health benefits, a growing range of packaged food and beverage products are also appearing on the market.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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