Sports Nutrition in Morocco

September 2023
USD 1,195
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sports Nutrition industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sports Nutrition in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sports Nutrition in Morocco?
  • Which are the leading brands in Sports Nutrition in Morocco?
  • How are products distributed in Sports Nutrition in Morocco?
  • How has the regulatory and operating environment for Sports Nutrition changed in Morocco?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Sports Nutrition in Morocco - Category analysis


Growing participation in sports and fitness activities continues to lift demand
Sports protein powder is the most dynamic performer
Weider Global Nutrition remains the outright leader
Sports nutrition will continue to profit from rising health- and image-consciousness
Increased regulatory oversight will strengthen trust in safety and efficacy standards
More domestic producers expected to enter the category
Table 1 Sales of Sports Nutrition by Category: Value 2018-2023
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sports Nutrition: % Value2019-2023
Table 4 LBN Brand Shares of Sports Nutrition: % Value2020-2023
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Consumer Health in Morocco - Industry Overview

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
Table 9 Sales of Consumer Health by: Value Category2018-2023
Table 10 Sales of Consumer Health by: % Value Growth Category2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
Table 15 Forecast Sales of Consumer Health by: Value Category2023-2028
Table 16 Forecast Sales of Consumer Health by: % Value Growth Category2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine



Summary 1 Research Sources
The following categories and subcategories are included:

Sports Nutrition

    • Protein/Energy Bars
    • Sports Protein Powder
    • Sports Protein RTD
  • Sports Non-Protein Products

Sports Nutrition

These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sports Nutrition research and analysis database.


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