Over the forecast period, alternative delivery formats and presentations for sports nutrition products could emerge as consumer interest appears to be growing. For example, protein/energy bars within sports nutrition could appeal to a variety of consumers, especially those with busy lifestyles who find themselves increasingly on the go.
As the sports nutrition category expands and recovers from the slight decline seen towards the end of the review period, it is expected that more brands and players will enter the category due to the positive growth prospects it offers. Sports nutrition is still relatively small within consumer health, with impressive potential to grow in the years to come.
Over the forecast period, the perception that sports nutrition is only for men who want to build muscles will continue to be broken. More and more women are starting to take sports nutrition products to support their exercise and health regimens.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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