Since the number of Germans choosing to adopt vegan or vegetarian diets, or generally reduce their consumption of animal proteins, is expected to continue increasing, so will the attention brands place on attracting potential customers. As one of the biggest trends in the food industry, and with sauces being one of the most versatile and popular categories, players are attempting to keep abreast and develop new ways to appeal to this growing consumer base.
From cooking at home during the pandemic to the popularity of natural and minimally-processed food products, German consumers are expected to continue to favour tomato pastes and purées over the forecast period. Aligning with the broader movement towards cleaner eating and transparent food labelling, consumers are increasingly seeking products that are free from artificial additives and preservatives that still give their dishes maximum flavour.
The future of herbs and spices in Germany, particularly spice blends, appears to be dynamic and influenced by several key trends that align with evolving consumer preferences and culinary diversity. Spice blends, often celebrated for their ability to add complexity and depth to dishes, are expected to play a prominent role in the culinary landscape, driven by factors such as globalisation, health consciousness and a growing interest in diverse flavour profiles.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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