Home insecticides is set to maintain slow but stable retail volume and current value growth in the forecast period. However, growth is not expected to be as significant as might have been expected, given the rising population, and explosion of dengue cases.
As seen from the examples above, consumers are increasingly looking for natural, organic, and sustainable products – especially parents with young children. Consumers do not have to look outside the category to find safer products, however.
The value share of retail e-commerce doubled in home insecticides during 2020, and it continued to expand over 2021-2023, as a growing number of affluent urban consumers shopped for fmcg online. Despite the end of the pandemic and the continued dominance of offline retailers, e-commerce is expected to continue to grow in importance as a distribution channel for home insecticides during the forecast period.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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