Home insecticides are forecast to see a slight decline in value sales over the forecast period. This has much to do with the lack of substantial innovation in most product categories, which has failed to convince consumers that buying more such products is necessary.
While many brands have strong positions in a particular category in home insecticides, including Lanju in insecticide coils, Raid and Gunner in spray/aerosol insecticides, and Ars in insecticide baits, there are still many other brands present in the market. The scattered competitive landscape calls for leading players to ramp up their research and innovation efforts in a bid to strengthen their leading positions and gain share, which has been the case in various other home care categories.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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