Sales of carbonates are expected to continue on the slow path to recovery over the forecast period with the future of the category likely to remain heavily reliant on how Russia’s war plays out. However, the category is also likely to face other challenges such as the proposed sugar tax which could come into force from 2024, although its implementation is likely to be postponed until after the war is resolved.
Sales of carbonates are expected to see steady growth in retail volume terms and on-trade volume terms over the forecast period, with this likely to be driven by stable demand and various novelties, which continue to be seen even during wartime. Carbonates are often associated with happiness and celebration and are not easily substituted by home-made options.
It is expected that metal cans will become an increasingly important packaging format for carbonates over the forecast period and should help to drive impulse purchases. For example, in 2023 bottled water company IDS Borjomi entered carbonates in Ukraine with its Morshynska Lymonada brand.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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