Carbonates in Greece - Category analysis
Mixers and non-cola are attracting strong investment from players
Pink grapefruit rises in popularity as a soft drink and cocktail flavour
Innovations focus on flavours, limited editions and seasonal releases
Sugar free launches continue as mixers and other non-cola options increase
The competitive landscape is set to become more fragmented as local players launch
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 5 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 6 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
Soft Drinks in Greece - Industry Overview
Soft drinks in 2023: The big picture
Due to dramatic price hikes in food, utilities and energy prices, consumers were forced to cut down on non-essentials, impacting soft drinks. Alongside supermarket sales of soft drinks decreasing, impulse purchases through kiosks and convenience stores also suffered. The decline in disposable incomes equally impacted on trade performance, although most product sales were growing in line with the loss seen during COVID-19.
Foodservice vs retail split
What next for soft drinks?
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Summary 1 Research Sources