Over the forecast period, carbonates in Bulgaria is expected to encounter significant challenges. Innovations in flavours, packaging, and product benefits within competing product areas like flavoured bottled water, ready-to-drink (RTD) tea, and energy drinks are set to erode carbonates' market share.
The forecast period is poised to witness persistently positive retail volume growth for reduced sugar carbonated drinks. Driven by rising consumer demand for reduced and zero-sugar options and an expanding product range, this segment is expected to experience robust development.
During the forecast period, more brands are expected to adjust their portfolios, focusing on better-performing categories like bottled water or energy drinks. Reduced sugar cola carbonates is projected to remain a dynamic segment within the carbonates category, spurred by ongoing health and wellness trends and bolstered by investment in new product development and a widening range of options.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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