The backlash among consumers against the artificial sweetener aspartame has so far has only a subdued effect on consumer perceptions of reduced sugar carbonates and this situation is unlikely to change substantially for the foreseeable future, with no impact on consumer behaviour expected to be seen during the forecast period. While the attention paid by the media to the issues surrounding aspartame have so far been minimal, there remains some potential for increased coverage.
When assessing the intricate web of influences on consumer decision-making, the nexus of taste, unit price and health and wellness are set to continue comprising the cornerstone of consumer choice in soft drinks in Ecuador. Within the context of carbonates, reduced sugar carbonates is likely to remain the category with the greatest potential to navigate this complex interplay most nimbly as these products represent a solution that resonates deeply with the sensibilities of local consumers.
The forecast period is expected to see small local grocers remain the dominant retail distribution channel for carbonates despite the emergence of new retail distribution channels with the potential to undermine the appeal of small local grocers as a primary source of these products. Prominent among these emerging retail distribution channels are hard discounters and e-commerce, each of which has been gaining considerable ground in the retail distribution of carbonates in recent years.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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