In the long-term period bottled water is seen to have strong growth potential in Ukraine due to the growing focus on health and wellbeing and the increasing awareness of the importance of remaining well hydrated. However, in the short-term sales are likely to be limited by price sensitivity and consumers focusing on ways to save money.
Functional bottled water was receiving growing interest prior to the outbreak of COVID-19 but that combined with Russia's invasion of Ukraine saw these products fall out of favour. With people having more immediate safety concerns the desire to lead a healthy lifestyle has become less of a priority.
As the economy stabilises it is expected that bottled water will see the return of marketing support and price promotions as players look to bounce back from the impact of the pandemic and Russia’s invasion. The communication strategies of companies have changed since the start of Russia’s war with a greater focus on social responsibility with local people wanting brands to share their reality and pains, as well as helping by donating goods and helping impacted communities.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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