The forecast period is expected to witness faster total volume growth in bottled water, surpassing the performance of the review period. Factors contributing to this growth include the lack of access to portable drinking water, high temperatures, and a growing population.
In 2023, still bottled water showed the fastest growth in total volume terms. This trend is expected to continue in the forecast period, with still bottled water being the largest selling type within bottled water.
Unit prices are projected to rise in the forecast period due to inadequate infrastructure and escalating production costs. However, the rate of price increase is expected to be slower than the overall inflation rate, as competition keeps prices relatively stable.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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