With the economic outlook for the Philippines looking brighter over the forecast period, still bottled water still has much potential for growth. Key players such as Asia Brewery, Coca-Cola Beverages Philippines, and Philippine Spring Water and Resources have, thus far, focused on modern retail channels, but the forecast period will present opportunities for them to further their penetration of small local grocers, particularly sari-sari stores.
With the health and wellness trend gaining momentum, the forecast period may see incumbent players, as well as new entrants, innovate with new product offerings in functional bottled water. Consumers may see greater value in products that not only quench the thirst, but which also advertise health benefits, such as enhanced immunity, stronger bones or improved digestion, for example.
While it is common for foodservice establishments in the Philippines to offer free filtered water to their dining-in customers, ongoing concerns over water quality will ensure that bottled water continues to see growth in on-trade channels. This will be assisted by the efforts of key players such as Asia Brewery and Philippine Spring Water and Resources which will continue to focus on expanding their distribution amongst foodservice establishments across the country.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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