Flavoured bottled water is anticipated to experience positive volume growth throughout the forecast period. Sparkling flavoured water caters to the same refreshment need as carbonates and other carbonated beverages, offering a perceived healthier alternative to sugar-sweetened carbonated drinks while maintaining a refreshing experience.
Imported brands are projected to lose ground in bottled water over the forecast period. This decline is primarily attributed to the erosion of purchasing power caused by rapid inflation, which has inclined consumers towards locally manufactured products, typically more affordable.
In light of consumers' heightened health consciousness, new product launches are expected to align with current trends such as functionality and naturalness. As sports and related activities gain popularity in Colombia, products designed to support these activities will gain momentum.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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