Despite the prediction that bottled water will record solid growth rates over the forecast period, a possible threat is emerging from consumers installing filters in their homes to reduce bottle usage and to save kitchen space by not buying water dispensers. Another possible competing factor is the increasing variety of alternative soft drinks which serve the same hydration purpose.
Functionality is a trend that features across different categories in the United Arab Emirates. Functional bottled water experienced dynamic growth mid-review period before stabilising.
The first water sourced from the air was initiated by the United Arab Emirates. Ma Hawa was launched in summer 2023, during the “year of sustainability” in the local market.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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