Vietnam’s GDP is set to expand at an accelerated rate during the early forecast period, pushed by a rise in the number of foreign enterprises investing in the country and creating additional job possibilities through new local factories and businesses. As a result, average incomes are expected to be slightly higher than in 2023, stimulating increased spending.
Players have been actively promoting their private label lines, highlighting their commitment to quality through various offline and online channels. As a result, consumers are showing greater interest in these products, partly thanks to competitive pricing and also thanks to high levels of trust as major players work to win over local shoppers.
Vietnam has been seeing a considerable shift towards online sales for supermarkets, with rising numbers of local consumers using e-commerce platforms to buy their groceries along with other home essentials. The trend was accelerated during the pandemic when demand grew for online shopping and contactless delivery services.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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