Supermarkets will register only modest growth in current value terms during the five years to 2028. This will be within the context of intense competition from other modern grocery channels, such as discounters and convenience stores, with the latter being especially compatible with modern lifestyle trends.
During the forecast period, Koninklijke Ahold Delhaize NV will likely gain share, thanks to the strength of its franchising model, which is likely to see further expansion. Moreover, all the retailer’s supermarkets (under the ASSD Delhaize and Delahize “Le Lion” banners) will be relabelled as Delhaize, in a bid to simplify its business model.
The rapid development of food e-commerce via third party platforms such as Deliveroo, Takeaway.com and Uber Eats, is likely to pose a threat to store-based sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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