It is becoming increasingly important for retailers to cater for the needs of a wider range of consumers to enhance their overall reach, and within supermarkets, this is mainly being achieved through product variety. Better-for-you brands, plant-based, gluten-free and many other dietary needs are being catered for.
A key point of differentiation between Coles and Woolworths can be their private label lines, either openly labelled as Coles or Woolworths or through “phantom” brands. In a tough economic scenario, as noted towards the end of the review period, many consumers are more likely to shift to these affordable options.
Online shopping is becoming an essential part of many consumers’ lives, due to the convenience of being able to purchase items from home and the efficiency of delivery services. Both Coles and Woolworths offer premium subscriptions where consumers pay a set amount each month to enjoy benefits such as free delivery and the potential to earn higher points against their purchases.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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